I was originally going to include this bit in my last post but decided at the last minute that it deserved to be highlighted on its own. One of my goals here is to create a more well-rounded visual experience for our readers, this goes for both the digital and print versions.
I’m really excited about the ‘Evening Lighting’ story for the ‘We Like This’ section. In this issue we’ve done something a bit different. We actually did two separate photo shoots for the print and digital editions. The first shoot was done in our studio and the photos were used in the iPad and our website. I had Tom photograph each lantern with the lights turned on and, making sure to not move the lanterns, re-shot them with the lights turned off. The idea was to allow our readers to go to our website and scroll over the images of the lanterns and watch how it flips to reveal the lantern turned on. A similar action was created for the iPad where you could just tap on one of the lanterns and they will switch on. If you haven’t seen it yet you should go check it out, here’s the link to the slide show: http://www.organicgardening.com/living/five-best-garden-lights
I think it’s pretty nifty!
For the magazine we wanted to illustrate the lanterns in a more natural setting and not serve up plain product shots. So we arranged the lanterns throughout the Rodale Working Tree Center and waited for the sunset, which took way longer than I had anticipated and we ended up waiting around for almost two hours before we were able to start photographing the lanterns.
This is just an example of some of the features you can expect from us moving forward. We’ll be investing in our digital properties at the same time not compromising the integrity of the magazine. We’ll never put any information in our digital version that isn’t available in the magazine, although, because space is nearly limitless on the web, you’ll be able to see more photos from our photo shoots and maybe a few videos here and there. If you have any suggestions for what else we can do for either the web and iPad please send me an email at: firstname.lastname@example.org